SuiNS
SuiNS
SuiNS
SuiNS
To create a user-friendly, decentralized naming service that simplifies blockchain interactions and empowers people to manage digital identity seamlessly within the Sui ecosystem.
To create a user-friendly, decentralized naming service that simplifies blockchain interactions and empowers people to manage digital identity seamlessly within the Sui ecosystem.
To create a user-friendly, decentralized naming service that simplifies blockchain interactions and empowers people to manage digital identity seamlessly within the Sui ecosystem.
To create a user-friendly, decentralized naming service that simplifies blockchain interactions and empowers people to manage digital identity seamlessly within the Sui ecosystem.
Overview
Overview
Overview
SuiNS (Sui Name Service) is a decentralized identity protocol for the Sui blockchain. It empowers users to create and own personalized usernames (e.g., quyen.sui ), turning abstract wallet addresses into human-readable identities for seamless transactions, profiles, and social presence.
SuiNS (Sui Name Service) is a decentralized identity protocol for the Sui blockchain. It empowers users to create and own personalized usernames (e.g., quyen.sui ), turning abstract wallet addresses into human-readable identities for seamless transactions, profiles, and social presence.
SuiNS (Sui Name Service) is a decentralized identity protocol for the Sui blockchain. It empowers users to create and own personalized usernames (e.g., quyen.sui ), turning abstract wallet addresses into human-readable identities for seamless transactions, profiles, and social presence.
SuiNS (Sui Name Service) is a decentralized identity protocol for the Sui blockchain. It empowers users to create and own personalized usernames (e.g., quyen.sui ), turning abstract wallet addresses into human-readable identities for seamless transactions, profiles, and social presence.
Stakeholder:
Stakeholder:
Sean Mikha (Founder & CEO, SuiNS)
Sean Mikha (Founder & CEO, SuiNS)
My Role:
My Role:
UX/UI Design, Creative Direction, Motion Design, Micro-interactions
UX/UI Design, Creative Direction, Motion Design, Micro-interactions
Year:
Year:
2022
2022
Status:
Status:
Acquired by Mysten Labs
Acquired by Mysten Labs
Context
Context
Context
SuiNS aims to simplify blockchain identity on Sui by providing a seamless platform for users to register, manage, and link easy-to-remember names to their blockchain assets—including wallets and smart contracts. Inspired by domain name services like ENS but tailored for Sui, SuiNS makes interacting with decentralized applications (dApps) intuitive and accessible.
SuiNS aims to simplify blockchain identity on Sui by providing a seamless platform for users to register, manage, and link easy-to-remember names to their blockchain assets—including wallets and smart contracts. Inspired by domain name services like ENS but tailored for Sui, SuiNS makes interacting with decentralized applications (dApps) intuitive and accessible.
SuiNS aims to simplify blockchain identity on Sui by providing a seamless platform for users to register, manage, and link easy-to-remember names to their blockchain assets—including wallets and smart contracts. Inspired by domain name services like ENS but tailored for Sui, SuiNS makes interacting with decentralized applications (dApps) intuitive and accessible.
SuiNS aims to simplify blockchain identity on Sui by providing a seamless platform for users to register, manage, and link easy-to-remember names to their blockchain assets—including wallets and smart contracts. Inspired by domain name services like ENS but tailored for Sui, SuiNS makes interacting with decentralized applications (dApps) intuitive and accessible.
Lack of unified digital identity across blockchain applications
Purely transactional experience: Existing flows are overly form-driven, lacking delight, emotion, or social proof—users felt like they were filling out a banking form, not joining a next-gen community.
Business Opportunities
Business Opportunities
Business Opportunities
Increase user adoption and retention for the Sui blockchain.
Increase user adoption and retention for the Sui blockchain.
Enhance the overall user experience and trust in the Sui ecosystem through easy, delightful onboarding.
Enhance the overall user experience and trust in the Sui ecosystem through easy, delightful onboarding.
Create new revenue streams via domain (name) registrations and renewals.
Create new revenue streams via domain (name) registrations and renewals.
Attract builders and developers to extend the SuiNS infrastructure with innovative new use cases and integrations.
Attract builders and developers to extend the SuiNS infrastructure with innovative new use cases and integrations.
What I do
What I do
What I do
As the sole designer on the project, I collaborated closely with Sean Mikha, Founder and CEO of SuiNS, to create a simple, intuitive platform where users can register and manage Sui blockchain names easily.
As the sole designer on the project, I collaborated closely with Sean Mikha, Founder and CEO of SuiNS, to create a simple, intuitive platform where users can register and manage Sui blockchain names easily.
As the sole designer on the project, I collaborated closely with Sean Mikha, Founder and CEO of SuiNS, to create a simple, intuitive platform where users can register and manage Sui blockchain names easily.
As the sole designer on the project, I collaborated closely with Sean Mikha, Founder and CEO of SuiNS, to create a simple, intuitive platform where users can register and manage Sui blockchain names easily.
Intuitive onboarding: Crafted an intuitive, linear flow where every step is clearly guided, providing real-time availability checks, animated warnings, hints, and instant feedback—reducing user anxiety and streamlining the sign-up.
Instant feedback, search, and action: Built a username search system with playful animations for available/unavailable states, encouraging users to try, retry, and feel rewarded at each stage.
Multi-branch dashboard: Designed a dashboard that empowers users to manage domains, switch avatars, join DAOs, transfer, renew, or share their names—every feature is one click away, themed for a sense of mastery and digital ownership.
Final Design
Final Design
Final Design
Final Design
Click
Click
Click
Click
for fullscreen view.
for fullscreen view.
for fullscreen view.
for fullscreen view.
Sean Mikha, Founder of SuiNS, presents how SuiNS simplifies Web3 identity and onboarding for the Sui blockchain at Sui Builder House Denver.
Sean Mikha, Founder of SuiNS, presents how SuiNS simplifies Web3 identity and onboarding for the Sui blockchain at Sui Builder House Denver.
Sean Mikha, Founder of SuiNS, presents how SuiNS simplifies Web3 identity and onboarding for the Sui blockchain at Sui Builder House Denver.
Sean Mikha, Founder of SuiNS, presents how SuiNS simplifies Web3 identity and onboarding for the Sui blockchain at Sui Builder House Denver.
Outcome
Outcome
Outcome
SuiNS quickly became a viral success in the Sui ecosystem, with organic growth driven by shareable onboarding and celebration moments as much as by raw utility.
SuiNS quickly became a viral success in the Sui ecosystem, with organic growth driven by shareable onboarding and celebration moments as much as by raw utility.
The onboarding funnel completion rate exceeded 60%—more than twice the average for Web3 naming services—demonstrating the power of clarity, instant feedback, and designerly delight.
The onboarding funnel completion rate exceeded 60%—more than twice the average for Web3 naming services—demonstrating the power of clarity, instant feedback, and designerly delight.
SuiNS was acquired by Mysten Labs within three months, cementing its place as the digital identity backbone for Sui and enabling new business opportunities for app builders and community DAOs.
SuiNS was acquired by Mysten Labs within three months, cementing its place as the digital identity backbone for Sui and enabling new business opportunities for app builders and community DAOs.
The project now serves as the platform for permissionless identity, giving users control and bringing new ecosystem partners (developers, NFT creators, DAOs) into the fold.
The project now serves as the platform for permissionless identity, giving users control and bringing new ecosystem partners (developers, NFT creators, DAOs) into the fold.
